Book reviews, The Tidy Books Story


Well, Gruffalo,’ said the mouse. ‘You see?

Everyone is afraid of me!

But now my tummy’s beginning to rumble.

My favourite food is – gruffalo crumble!

Last night, I read The Gruffalo with my 11-year-old son. He thinks the book is funny, but to be honest he’s a bit bored with it because it’s one we’ve read together many times before. He was a bit like, ‘Oh, ok mum, if you really want to.’ Thing is, it’s my favourite business book and reading it always inspires me.


Just to recap, the book is about a little mouse who manages to convince the Gruffalo – a big,scary creature with orange eyes, a black tongue and a poisonous wart on the end of its nose– that he’s the scariest creature in the woods and not to eat him. He doesn’t do this with size or force – he’s just a little mouse after all – but clever quick thinking.

With its rhyming couplets and colourful pictures, The Gruffalo is a great book for kids but I just love the message within its pages: that being the biggest doesn’t mean you’re the smartest. I always think of the analogy of the Gruffalo as a large corporate company and the mouse as a small business. The mouse knows it can’t beat the Gruffalo on size, so it uses its agile mind instead.


In some ways, I like to think of Tidy Books as that little mouse because we’re agile, too.We’re not hanging around waiting to be eaten up by our competitors, that’s for sure. We’re constantly coming up with new ideas to make our children’s bookcases and storage boxes more interesting and fun. This year we’ll be launching two fantastic new products and we have more planned for the future. We’ll also be crowdfunding next month. We don’t want Tidy Books to become big and scary like the Gruffalo but we’re smart enough to want to build on our success. Like that clever little mouse, we’re a force to be reckoned with.

All the best
Creator and designer of Tidy Books

* So do you have a favourite children’s book that you still love to read? Let us know in the comment box below

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Gèraldine Grandidier

About Gèraldine Grandidier

Geraldine is Tidy Books’ founder, designer and CEO, as well as mum to Adele and Emile. She started Tidy Books in her violin workshop because she couldn’t find a good bookcase for her kids. Now her Tidy Books bookcases and storage designs are encouraging independence and a love of reading in kids all over the world.

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  1. Avatar Tahira ali says:

    A little princess

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